Marketing spend
Review how budget is allocated, what each channel is expected to do and where overlap or unclear attribution may be hiding waste.
COMPLIMENTARY / FOCUSED / CONFIDENTIAL
A focused review for dealerships and growth-minded businesses. We look across discovery, spend, conversion, vendors and AI readiness, then identify the decisions most likely to improve the system.
START THE ANALYSIS ↓︎REQUEST YOUR ANALYSIS
Three fields are required. Everything else is optional and only makes the review more specific.
ANSWER IN BRIEF
The free marketing analysis is a complimentary, no-obligation review of a dealership's marketing spend, dealership SEO, AI-search visibility, paid media, website conversion and vendor stack. You choose which of those six areas matter and the review is focused around them, rather than being a generic scorecard generated from a crawl. What comes back is a prioritised, plain-language set of findings and decisions: what is working, what is leaking value, and which moves are most likely to matter, ranked by potential value, effort and dependency, with the owner of each change named, written so a decision-maker can act on it the same week. It is built to be actionable with or without Carbide. A deeper engagement gets recommended only when it would clearly create value, and the reasoning comes with it. When it would not, that gets said too. Nothing you share is published, resold or added to a list.
01 WHAT WE REVIEW
Choose the areas that matter. We will focus the analysis around your priorities.
Review how budget is allocated, what each channel is expected to do and where overlap or unclear attribution may be hiding waste.
Evaluate technical dealership SEO, priority pages, content architecture, local signals and how the business appears for valuable searches.
Test how clearly Google and AI answer systems can understand the organization, its expertise and the questions it should be qualified to answer.
Examine campaign structure, intent alignment, landing experiences, measurement and the relationship between branded and incremental demand.
Review page performance, mobile experience, calls to action and the path from discovery to a meaningful customer action.
Identify scope gaps, duplication, unclear ownership and opportunities to improve selection, coordination or negotiation.
TABLE
The right column is the part worth reading. Most free audits in this industry are the right column.
| This analysis | A typical free audit | |
|---|---|---|
| Where it starts | Your spend, your sources, what actually closed | An automated crawl of your website |
| What it looks at | The six areas you choose, including ones we do not sell | Only the service being sold |
| Who reads your site | A person | A tool, then a template |
| What it ends with | Ordered decisions, each with an owner | A list of problems and a proposal |
| Definition of success | Agreed in writing before it starts | Set afterwards, by the seller |
| Cost and obligation | None, and no phone number required | Free, with a call you have to take |
| Willingness to say “not us” | Yes: including that marketing is not your constraint | No |
Carbide's own analysis method, reviewed 2026-09-02. The last row is the one to hold us to.
02 WHAT TO EXPECT
The initial analysis is designed to surface meaningful opportunities, not manufacture a list of problems. If a deeper technical audit, strategy engagement or implementation project would create value, we will explain why. If it would not, we will say that too.
03 QUESTIONS
A prioritized, plain-language set of findings and decisions: what is working, what is leaking value, and which moves are most likely to matter: ranked by potential value, effort and dependency. It is built to be actionable with or without Carbide.
Scope and timing are confirmed when we reply to your request, usually within one business day. The review itself is focused by design. Deep enough to be useful, small enough that you can act on it quickly.
Yes. Anything you share, accounts, numbers, vendor contracts, priorities, is used only to produce the analysis and respond to the request. Nothing is published, resold or added to a marketing list.
No. A deeper engagement gets recommended only when it would clearly create value, and we explain exactly why and what it would involve. When it would not, we say that plainly. The analysis is built to be worth your time either way.