DEALER SEO7 min read
INSIGHTS / ORIGINAL PERSPECTIVE
Car dealer marketing insights
Analysis for automotive leaders and ambitious businesses navigating search, AI, media, data and marketing technology.
TECHNICAL SEO7 min read
Duplicate content on dealer websites: manufacturer text, feeds and what to do.
LOCAL SEO7 min read
Dealership city pages: how to rank in nearby towns without doorway pages.
MARKETING STRATEGY4 min read
Stop Wasting Time With Vendors. Manage Them.
AI SEARCH2 min read
Google just told everyone using AI content to fact-check it. Most dealership sites are about to get caught.
TECHNICAL SEO6 min read
Dealership title tags and meta descriptions: how to write ones that get clicked.
PAID MEDIA4 min read
Your Competitors Are Bidding on Your Name and Stealing Your Leads. Why Aren’t You Doing Anything About It?
AI SEARCH3 min read
Stop Accepting Lazy AI Audits of Your Car Dealer Marketing
COMPLIANCE9 min read
Your Traffic Did Not Drop 70%. Your Compliance Banner Ate the Data.
TECHNICAL SEO7 min read
Dealership internal linking: how to connect model, inventory and service pages.
COMPLIANCE2 min read
What the New Stellantis Pricing Rules Mean for You
COMPLIANCE7 min read
Stellantis DAP Co-Op Rules: What Dealerships Need to Know to Get Paid
MARKETING STRATEGY3 min read
You Have to Inspect What You Expect
DEALER SEO6 min read
SEO vs PPC for car dealers: where each one earns its money.
TECHNICAL SEO6 min read
Google Search Console for car dealerships: the reports worth checking every month.
LOCAL SEO6 min read
How to rank for 'car dealerships near me': what the local map results reward.
DEALER SEO7 min read
Dealership model pages SEO: how to rank when the manufacturer has the same page.
DEALER SEO6 min read
Car dealership link building: the local links worth earning, and the ones to avoid.
DEALER SEO7 min read
Dealership SEO mistakes that quietly cost rankings, and how to fix each one.
DEALER SEO6 min read
How long does dealership SEO take? A timeline by type of work, and what to check at each stage.
DEALER SEO7 min read
Dealership SEO keyword research: which searches are worth building a page for.
DEALER SEO8 min read
Best car dealer SEO companies: how to judge one before you sign.
DEALER MARKETING8 min read
Top car dealer marketing companies: the six kinds, and how to pick the one your store needs.
DEALER WEBSITES6 min read
Accessibility overlay widgets and dealership website ADA exposure.
MARKETING STRATEGY8 min read
The first 90 days of a real dealership marketing plan, realistically.
MARKETING STRATEGY8 min read
The questions worth asking a dealership marketing vendor before signing anything.
AI SEARCH8 min read
How dealerships use AI right now, and what still needs a person or a paid channel.
AI SEARCH7 min read
What Google's AI Overviews are, and what makes a dealership page eligible to appear in one.
TECHNICAL SEO8 min read
What is Core Web Vitals? Explained for a dealership site specifically.
TECHNICAL SEO7 min read
Structured data SEO for dealership websites: what it does, and where it goes wrong.
TECHNICAL SEO7 min read
What is crawl budget, and why a dealer site's own inventory pages are usually the cause of a problem.
AI SEARCH6 min read
What is NAP consistency? Why a mismatched address or phone number is an AI-accuracy problem now instead of just a local-SEO one.
MARKETING STRATEGY8 min read
Marketing a multi-rooftop dealer group: the four problems that compound with every store you add.
MARKETING STRATEGY7 min read
EV dealer marketing: why it runs on education and trust rather than the tactics that sell a gas vehicle.
VEHICLE CONTENT AUDITS8 min read
The 2027 Ram 1500 content-audit gap: what a dealership's own pages usually leave unanswered.
VEHICLE CONTENT AUDITS7 min read
2027 Ram 1500 towing content gap: why a single "up to" number doesn't get a dealer page cited.
VEHICLE CONTENT AUDITS7 min read
2027 BMW 4 Series and i4 content gap: one nameplate, two real vehicles your page can't blur.
VEHICLE CONTENT AUDITS8 min read
Trim-gated engines and split lineups: the vehicle content gap dealers miss
COMPLIANCE6 min read
A dealership chat widget lawsuit reads the widget as a wiretap. Here is the exposure.
COMPLIANCE5 min read
Call tracking and recording for marketing attribution can trip a two-party consent law.
COMPLIANCE5 min read
The FTC's rule against fake and gated reviews is in force instead of proposed.
COMPLIANCE6 min read
A VPPA video privacy claim can start with a tracking pixel on a dealership's walkaround video.
COMPLIANCE5 min read
PDF accessibility on a dealership site carries the same ADA exposure as the pages.
COMPLIANCE5 min read
The FTC's CARS Rule is dead. The state disclosure laws it was modeled on are not.
COMPLIANCE7 min read
How long a TCPA business relationship lets a dealership keep calling or texting a customer.
COMPLIANCE6 min read
Twenty states have a privacy law most dealership websites never check for.
COMPLIANCE5 min read
An FTC AI enforcement claim against a dealership starts with wrong inventory or pricing rather than the tech.
CONTENT4 min read
Bilingual dealership staff decide whether a Spanish lead becomes a sale.
CONTENT3 min read
Dealership Spanish content is not a translate button.
AI SEARCH9 min read
AEO vs SEO: what answer engine optimization is, and how it relates to SEO.
AI SEARCH8 min read
How to track AI citations: whether answer engines are citing your dealership.
WEBSITE7 min read
Vehicle detail page optimization: what makes a VDP convert.
WEBSITE8 min read
Dealer website design best practices: what makes a site well designed and built to convert.
BUYER GUIDE10 min read
How to choose an automotive marketing agency, beyond just SEO.
SOCIAL MEDIA6 min read
Social media content ideas for car dealerships that are not another inventory photo.
PAID MEDIA6 min read
Google Vehicle Ads (VLA), explained for dealers.
MARKETING STRATEGY8 min read
What is fixed operations? Fixed ops and service marketing, explained from the ground up.
SOCIAL MEDIA8 min read
The best social media platforms for car dealerships, and which vendors are worth your time.
PAID MEDIA8 min read
Car dealer advertising channels, one by one: what earns its place and what does not.
WEBSITE8 min read
Where a dealership website loses lead conversion, and what you control to fix it.
CONTENT7 min read
Why dealership content marketing works, and what ROI it feeds.
DEALER WEBSITES9 min read
What website providers do car dealers use?
DEALER WEBSITES8 min read
What a car dealership website costs, and where the recurring charges hide.
DEALER WEBSITES8 min read
Why dealership websites are so slow, and why it is not the photos.
DEALER WEBSITES7 min read
Dealership website privacy demand letters: what they are about.
REPUTATION8 min read
Where dealer reviews are read: Google, DealerRater, Cars.com and Autotrader.
STRATEGY10 min read
Car dealership marketing ideas, organized by what each one is for.
STRATEGY10 min read
How to build a car dealership marketing plan that is not a vendor roadmap.
PAID MEDIA9 min read
What car sales advertising costs at a dealership, and how to build a budget you can defend.
PAID MEDIA8 min read
Car dealership advertising laws: the categories dealers get caught by.
PAID MEDIA8 min read
OEM co-op advertising: money you have already earned and probably left behind.
STRATEGY9 min read
How much do marketing agencies charge, and what the structure tells you.
AI SEARCH9 min read
How to measure AI search visibility: telling whether AI systems recommend your dealership.
AI SEARCH8 min read
AI agents and the dealership website: what is real in automotive retail right now.
MEASUREMENT9 min read
The dealership marketing KPIs: the numbers that predict sales.
DEALER AI8 min read
What a dealership CRM strategy should do that most are not doing.
BUYER GUIDE8 min read
What dealership SEO costs, and what changes the number.
LOCAL SEO8 min read
Dealership reviews, reputation, and the SEO local pack.
PAID MEDIA9 min read
Google Ads for dealerships: what tier three should and should not run.
AI AND SOFTWARE9 min read
When a dealership should build custom software instead of buying it.
DEALER SEO8 min read
Used car inventory merchandising: photos, descriptions and being found.
MARKETING STRATEGY8 min read
Dealership service department marketing: the most under-marketed department in the building.
SOCIAL MEDIA8 min read
Dealership social media strategy: supporting search instead of competing with it.
MARKETING STRATEGY9 min read
In-house vs. agency dealership marketing staffing, or someone who just runs it.
AI SEARCH8 min read
The car dealer GEO and dealership AEO launch checklist.
LOCAL SEO6 min read
Google Business Profile departments for dealerships: a practical structure.
DEALER AI7 min read
Dealer AI marketing use cases worth evaluating first.
BUYER GUIDE7 min read
How to choose a car dealer SEO company.
TECHNICAL SEO8 min read
The dealership website migration SEO checklist.
TECHNICAL SEO8 min read
VDP and SRP indexation: the dealership SEO decisions that matter.
DEALER SEO8 min read
A dealership SEO audit checklist built for dealer websites.
DEALER SEO10 min read
The practical guide to car dealer SEO in 2026.
MARKETING STRATEGY6 min read
What a dealership marketing analysis should reveal.
AI SEARCH5 min read
Dealership AI SEO, GEO and AEO are one visibility problem.
DEALER SEO5 min read