#What DAP is
Dealers earn advertising money on new 2025 and 2026 model-year vehicle sales. The money must be spent on new-vehicle advertising inside a short window. If you do not opt in (or if you later opt out), you earn nothing and also lose eligibility for other Stellantis co-op programs when they are available.
Enrollment runs through December 31, 2026. The next opt-out window is December 7–11, 2026.
#How much you earn
TABLE
What a new vehicle earns under DAP, by invoice date
| Invoice date | What happens |
|---|---|
| Before July 31, 2025 | $150 at NVDR (those units already earned $250 under the old program) |
| August 1 – December 31, 2025 | $125 dealer contribution at invoice + $275 Stellantis match at NVDR |
| January 1, 2026 and after | $125 dealer contribution at invoice + $275 Stellantis match at NVDR |
After November 1, 2025 invoice accruals, 25% of the total goes into a Bonus Fund. The other 75% stays in the Base Fund. The two funds cannot be used for each other’s claims.
New dealers, buy/sells, and new points get start-up funds: Planning Potential ÷ 12 × $400. Example: 300 planning potential = $10,000. These dollars must be spent within 6 months of the month they are issued and are used first.
#What each fund pays for
Base Fund (75%)
Pays 100% of eligible ad expense for any eligible media type. Claims pull from the oldest eligible month first.
Bonus Fund (25%)
Pays 100% only when the vendor is a Stellantis Certified Digital provider. Eligible media: VIN-specific, OLV, CTV, PMAX, and Social.
Comcast, Spectrum, and Front Door Solutions can also be used for OLV and CTV only.
Certified provider list: fcadigitalcertified.com
If you do not have enough certified digital activity, Bonus dollars expire unused.
#Deadlines
- Ad must run within 3 months after the month the money was earned (NVDR month).
- Claim must be submitted no later than 2 months after the last day of the month the ad ran, the billboard was installed, or the mail dropped.
- Missing documents: 30 days after the email notice. Do not start a new claim.
- Appeal: 30 days after the denial email. Late appeals and appeals on expired funds are rejected.
- After the appeal window, the money is gone.
- All submissions (claims, pre-approvals, missing docs, appeals) go through tier3adcoop.com only. Email, mail, and fax are not accepted.
- Approved claims are credited to the parts account on or about the 2nd and 4th Tuesday of the month.
#Proof of payment
Every quarter, two previously paid claims are selected for proof of payment.
Deadline: last day of the 3rd month after the claim was submitted. Example: selected January 15 → due April 30.
Accepted documents (must connect the invoice and vendor to the dealer’s payment):
- Credit card statement
- Bank statement
- Cancelled check
- ACH transfer receipt
- Vendor statement showing $0.00 balance for the service month
- Postal receipt
Failure can result in a chargeback and a 90-day suspension from the program.
#Advertising rules that decide whether you get paid
Must do
- 100% of the ad supports Chrysler, Jeep, Dodge, Ram, or FIAT, or at least 75% new-vehicle with up to 25% CPOV.
- If you use the 25% CPOV option, the new and CPOV sections must be separated by a solid line or box, and the CPOV section must include the CPOV logo. Standalone CPOV ads are not eligible.
- State the current or previous model year, or say “New.”
- Include all applicable FCA US LLC logos. Use only approved logos from CARGO. Do not distort them.
- When the monthly sales event requires a campaign logo, use it with your dealership brand logos. Old campaign logos are not allowed.
- For Ram vehicles, never use “Dodge Ram.” Ram is a separate brand.
- Up to 10% of an ad can be parts and service. Standalone parts or service ads are not eligible.
- Vehicle listing images must be clean, in a clean setting, with the vehicle as the hero.
Will get the entire ad denied
- Any traditional used or pre-owned vehicle, or any mention of used or pre-owned (CPOV is the only exception, and only inside the 25% separated treatment).
- Ads combined with any other manufacturer (exception: CJDR dealers with a non-paired FIAT franchise may include FIAT).
- These words or phrases: Bailout, Blowout, Liquidation, Wholesale, Distress, Factory Outlet, Factory Authorized, Manufacturer/Factory Challenged, Below/Under Invoice, Buy One Get One, or any reference to a recall, safety issue, technical bulletin, or parts availability for a required repair.
- Claiming your store has favorable status by naming another FCA dealer.
- Religious, racial, or political overtones, or insulting/profane language.
- Using Tier I or Tier II content (factory or regional creative licensed only for those tiers). The dealer is responsible for any third-party claims that result.
- Personally identifiable information left in claim documents.
#October 2026 “Drive Into Fall” requirements
- Brand advertised: Chrysler, Dodge, Jeep, and Ram required where those brands appear.
- Direct mail, email, digital display, paid social: “Drive Into Fall” logo required.
- Radio and call campaigns: audio mention required.
- Broadcast and digital video: logo and audio mention required.
- Print: the requirement cell is blacked out on the monthly chart. Do not assume a logo is required. Confirm before producing print.
General rules exempt magazines, direct mail, outdoor, SEM, and shopping ads from campaign-logo requirements. When the monthly chart and the general rules differ, pre-approve the ad on the portal.
#Digital advertising rules
Traffic from both certified and non-certified vendors must go to the dealer’s Stellantis Certified Digital website. Dealers without a certified digital website cannot be reimbursed for digital marketing.
Certified Digital only (auto-submitted or submitted by a designated provider on a Stellantis invoice noting DAP eligibility):
- SEM / Paid Search
- Shopping Ads
- Discovery Ads
- Multi-Channel
- Performance Max (PMAX)
- Creative services
- Equity mining
- Lead reanimation
- Lead generators
Can be claimed with a non-certified vendor (still must land on the certified site):
- Display
- Digital video (OLV)
- OTT
- Streaming radio
- SEO (itemized invoice + performance metrics)
- Paid social (screenshot showing it is a paid post; carousels need every card)
- Vehicle pricing tool (rules name vAuto Conquest from Cox as the only eligible tool)
Not eligible at all
- Reputation management
- Custom creative production costs
- Agency fees (management, commissions, tech, production) outside the Certified Digital program. Inside Certified Digital, basic production means dealerizing existing or Stellantis-provided assets only.
Dealer website fees are reimbursable only if the dealer has an active Certified Digital Retailing tool, approved eVN vehicle imagery, program-approved website templates and lead tools, and meets DAP advertising standards.
#Documentation by media type
TABLE
Documents required for each media type
| Media | Required documents |
|---|---|
| SEM, Shopping, Discovery, Multi-Channel, PMAX | Auto-submitted only. No manual claim. |
| Display | Screenshot of creative + itemized invoice |
| OLV / OTT | Signed, notarized storyboard or script (video + audio) + itemized invoice |
| SEO | Itemized invoice + performance metrics |
| Paid social | Itemized invoice + screenshot showing paid post (all carousel cards) |
| Television | ANA/TVB or ANA/CAB stamped script signed by station official + itemized invoice with affidavit |
| Cinema | Notarized storyboard signed by cinema rep + itemized invoice with affidavit |
| Radio | ANA/RAB stamped script signed by station official + itemized invoice with affidavit |
| Streaming radio | Signed, notarized script + itemized invoice |
| Newspaper / magazine | Tear sheet with publication name and date + itemized invoice. Magazines exempt from campaign logo. |
| Direct mail / circulars | Copy of mail piece + itemized invoice with quantity, print cost, mailing cost, drop dates. Spend period uses the drop date. |
| Screenshot of actual deployment + itemized invoice with dates and audience size | |
| Outdoor / transit | Photo of installed unit (new vehicle must appear) + itemized invoice with location, count, posting dates, cost. Location-only messaging not eligible. |
| POS kits | Auto-submitted. Only National Sales Event kits. No manual claim. |
| Call campaigns | Itemized invoice with dates, audience, description. Script signed by provider if not on the invoice. |
| Events | Signed vendor contract, itemized invoices, onsite photos of paid activities and creative proofs, prize insurance if applicable. |
#Events and sponsorships
Eligible event types: public vehicle display, grand opening, product display, test drives, car shows, auto shows, concourse, professional organizations, sports, lifestyle, enthusiast events, golf (including hole-in-one).
Eligible expenses: event/lot space, catering (food and beverage), print, entertainment fees, broadcast, auto-show staffing and production.
Not eligible: production costs (except auto-show production), giveaways, talent/staff fees, alcohol, taxes.
No reimbursement for the staffing portion of a third-party or private sales event.
Alcohol at an event that includes test drives makes the entire event ineligible.
No reimbursement for benefits to the dealer, friends, relatives, or affiliates.
#Pre-flight checklist
Before you produce or traffic an ad:
- Confirm the store is opted into DAP.
- Check Base vs. Bonus balance and match the media to the correct fund.
- Confirm the vendor is certified if the media type requires it.
- Confirm every digital click lands on the certified digital website.
- Check the current month’s logo and audio requirements.
- Confirm the ad is at least 75% new-vehicle (or 100%), states model year or “New,” and has no used/pre-owned language outside the allowed CPOV treatment.
- Remove any banned phrases and “Dodge Ram.”
- Use only approved logos; include required campaign logos.
- Pre-approve anything unclear on tier3adcoop.com.
- Note the claim deadline the day the flight is approved.
- Keep proof-of-payment documents ready for the quarterly review.
Program support: 800-815-0455 · fcapap@acbcoop.com · 7:00 a.m.–7:00 p.m. CT
Portal: tier3adcoop.com · Certified providers: fcadigitalcertified.com